Elevator Pitch To Make You the Luckiest Person In the Room (Or Elevator!)
Updated: Jun 10
“Luck is what happens when preparation meets opportunity.”
Prepping for your elevator pitch is creating more luck in your life.
You may use your elevator pitch in a variety of situations - definitely not just elevators. It can also serve you as a reference when creating your application materials for a job, and help prepare you for an interview.
You can show a consistent (and therefore easy to remember) applicant for busy hiring managers who are shifting through tens and sometimes hundreds of applications.
There are four main sentences for your elevator pitch:
1. The “Thread” for Your Life Story
Stories are the best way to package who you are in a memorable way. They can also communicate a lot within a short amount of time. Your thread will link your early life to your life today. Link the skills you are good at and love to use and/or link your desired industry to a story that stretches all the way from your childhood. This needs to communicate how you have been consistent in who you are and what you offer. For example, you can start it with either of the following:
“When I was young, I was always the one to [naturally support others, especially younger people that needed help.]”
“I grew up in a house where…”
“I was always the kid that…”
2. The Grateful Brag
Frame your skills, experience, strengths and whatever you want to emphasize that you bring to the table by starting out with, “I’m grateful that…” You can also use this to explain a gap in your resume or other area of concern. For example:
“I’m so grateful I had the opportunity to learn French at such a proficient level that I could use it to help clients from all over the world in my previous role.”
“I’m grateful that I could take that time off from a formal job to work on my programming skills while learning about what career path I was going to fully commit to.”
3. The Holy Grail Skill
Oftentimes, hiring managers are looking for you to solve at least one problem they don’t want to even know they have after they hire you. Find that problem and identify the skill that is most important to them to solve it. This is the hiring manager’s Holy Grail Skill to find in a candidate. If you don't know what it is because of the nature of your interaction, just be honest with what skill you have that is most important to you and the work you do. If possible, communicate your ability in a testimonial format because it is more powerful than speaking to your own abilities. For instance:
“My manager told me I have a knack for [insert Holy Grail Skill/skill most important to you], and I think this will be helpful in this position because of [some relevant reason].”
4. Align Yourself
Think about what matters most to the person, company or organization. You may be able to find this out ahead of time. See the language they use in their job postings, their mission statement, and their website. Align yourself with what is important to them that is also important to you. For example:
“Company X is a widely renowned biotech firm whose values of hard work and innovation closely align with my own.”
If it not clear what the most important values are to the other party or it is not relevant at the time, communicate your own two most important core values. If you are not clear on your core values, complete this exercise. Your fourth sentence could look like this:
“Everything I do, I strive to align my work and life with my two core values, honesty and compassion, and I hope to connect with people/companies that are also driven by similar values.”
After you craft your elevator pitch, the most important thing to do is practice. Practice until you can deliver it without any hesitation. The point is not to memorize a script and parrot it, but know your most important points and let it flow naturally. This can prepare you to be calm and collected if you have the opportunity to talk to someone you know can help open doors to change your life.